We know the sprint behind every post.
Calendars change, assets trickle in, and comments don’t wait. Launch days turn messy when captions, sizes, and approvals live in five places, reels need a last‑minute cut, and links/UTMs go missing.
A Social Media VA keeps channels steady — requests captured, drafts tidy, posts scheduled, and replies handled — coordinating approvers, tracking versions, and catching platform quirks before they bite, so your marketers can focus on ideas and your creators on quality, not chasing links and logins.
What a Social Media VA actually handles
A Social Media VA’s job is to keep your social channels responsive and organised. In practice, that means:
Inbox &
community care
Respond to DMs/comments, tag issues, route escalations, and keep brand tone friendly and consistent.
Content scheduling
& calendar
Build/polish the content calendar, queue approved posts, and publish on time across platforms.
Captions, tagging
& light edits
Draft captions from briefs, add hashtags/mentions, resize crops, and attach the right links/UTMs.
Creator/UGC & influencer admin
Log outreach, track consents/deliverables, file assets, and keep status sheets current.
Weekly reporting
& cadence
Channel highlights, community themes, quick fixes, and a simple plan for the week ahead.
Is this the right move?
Great fit if...
You want AEST/AEDT coverage with overlap during posting windows.
You can share brand kits, voice/tone examples, and approval rules.
You’re happy to approve caption templates, escalation paths, and DM boundaries.
Not ideal if…
You need a strategist to own content pillars, campaigns, and paid budgets.
You can’t provide access to schedulers, asset libraries, or approval workflows.
You expect public statements on sensitive topics without sign‑off.
How an AI‑equipped Social Media VA ramps in 90 days
What typically changes by Week 4
01
Before Day 1 — Pre-training and setup
-
Custom‑train from your stack (Meta/LinkedIn/TikTok/X, Later/Buffer/Hootsuite, DAM), voice, and escalation rules.
-
Prepare a prompt kit for tone, hashtags, approval tiers, and naming conventions.
-
Confirm channels, coverage windows, and change‑control steps for urgent posts.
-
You start with a 30‑day plan and a shortlist of quick‑win tidy‑ups to approve.
02
Days 1–7 — Orientation + quick wins
-
Stand‑up cadence (daily brief + priorities + calendar sync).
-
Asset tidy: folders, names, and link tracking ready for scheduling.
-
First assists: queue approved posts, fix link/UTM issues, and clear easy DMs.
-
Dashboard basics: surface the 5 numbers you care about weekly.
Outcome: 1–2 quick wins live; tone and approval flow confirmed.
03
Days 8–30 — Take over the repeatables
-
Own Tier 0–1 engagement (DMs/comments) during overlap; schedule from approved copy.
-
Calendar hygiene becomes habit: statuses clear, assets filed, last‑minute swaps handled calmly.
-
Accelerators: auto‑summaries of threads, action extraction, and caption snippets.
-
Feedback loop: log common questions, flag content gaps, and propose “save the post” fixes.
By week 4, posting is punctual, replies are faster, and your channels feel consistently cared for.
04
Days 31–60 — Systemise and stabilise
-
SLAs and routing rules baked into everyday habits.
-
Weekly snapshot: reach/engagement themes, what we fixed, and upcoming risks.
-
Document hygiene: versioned caption banks, response macros, and tidy folders.
Outcome: fewer dangling comments, faster handovers, clearer patterns to fix upstream.
05
Days 61–90 — Uplift and optimisation
-
Tighter approvals loop — more decisions prepped, fewer parked.
-
Peak‑campaign checklists (launches/events/public holidays) with coverage plans.
-
Light analytics on cadence (busy windows, repeat questions, macro performance) and recommendations.
-
Review and refresh of templates/workflows to remove friction and reduce repeats.
By Day 90:
response time ↓, missed‑post incidents ↓, off‑brand replies ↓, and your “social ops drag” is cut meaningfully.
Built for Australian teams
made in the Philippines
Why work with Virtuali
You get a trained social operator who works in your hours, mirrors your voice, and scales with the calendar — while we handle hiring, onboarding, payroll/HR/leave, backup, and First‑90‑Days Fit (replacement at no placement fee).
Start part‑time or full‑time; switch as needed.
Virtuali VA
,900 AUD
10
$
in annual savings
Includes all admin fees. estimated, results may vary
Local EA hire (AU)
,500 AUD
10
$
Estimated yearly cost
When you hire locally. Includes basic salary, other admin costs and benefits like super, leaves, etc. Source: Glassdoor
Cut Social Admin costs by 70%+
(and keep your channels consistent)
Industries we've worked with
Frequently asked questions
Match in 2–5 biz days
90-day fit guarantee
Shadow Week included
Pay-As-You-Go