Why leaders choose to hire a Fractional CMO?
60%
in total compensation is saved on average by businesses by hiring fractional leaders over full-time executive roles.
72%
of mid-market CEOs report that a lack of a cohesive marketing strategy is the primary barrier to scaling revenue.
400%
growth in job postings for "Fractional" executive titles have since 2022 as SMEs move away from bloated full-time headcounts.
30%
increase in confidence reported by companies with fractional strategic oversight report regarding their revenue growth and marketing ROI.
What is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is a highly experienced marketing executive who provides leadership and strategic guidance to a company. Typically it is on a part-time or contract basis, without the financial commitment of a full-time executive salary package.
► Strategic Planning
Developing long-term marketing roadmaps and identifying growth opportunities.
► Team Leadership
Managing internal marketing departments or external agencies to ensure execution aligns with business goals.
► Budget Management
Allocating marketing spend effectively to maximize return on investment.
► Brand Positioning
Refining the company's voice, value proposition, and competitive standing in the market.
Get 10+ years of marketing leadership and oversight.
Want to but concerned about the pricing?
Don't worry, we're flexible.
Contact us.
Do you really need it?
Here's when to hire a Fractional CMO.
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Your growth has plateaued and you need a professional strategy to move past founder-led marketing.
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Execution is happening but lacks direction. You have a team of doers but no one to own the overarching strategy.
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You need senior expertise to build the systems and lead your team without the full-time executive cost.
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You are in a leadership gap and want a strategic architect to improve your results, not just a temporary placeholder.
What a typical engagement looks like for you.
We typically start with 2 - 3 days per week for the first quarter to build your foundation.
Once the strategy is set, we adjust the cadence to match your pace. We work via monthly retainers, focused sprints, or defined project scopes.
We simplified this for your growth.
Here's how it works.
Initial Consultation
A 30-min 1:1 consult to identify your current state and organisational needs. We'll also use this time to see the mutual fit and determine what you need at this stage of growth.
Partnership Scoping
We finalise the scope of work, communication cadence, and core objectives. This step locks in the commitment and sets the stage for a formal agreement.
Integration Begins
We integrate into your team and systems. We take immediate ownership of the marketing function, moving from paperwork to active executive leadership without losing momentum.
Hear what they have to say from all over the world.
Debby W. | Founder, USA
Working with Virtuali was refreshing. They came prepared, asked the right questions, and delivered exactly what was promised. The marketing analysis they provided was thorough, strategic, and immediately useful. If you are a business owner who needs someone who actually understands both the creative and analytical side of marketing, Virtuali is the one to call.
Tom S. | Founder, UK
Thank you for this, genuinely one of the best responses I've had throughout this whole process. The parallel you drew between your years in marketing and my years in trades is exactly the kind of thinking I need from someone in this role. You get it.
Tallulah E. | Founder, Australia
I never knew what I needed until I saw the 360 audit. I was bloody surprised to see where we were lacking and all this time I thought we're fine. You guys are amazing.
Nic C. | Founder & CEO, Canada
Great job with it. One of the best quarter review/planning presentations I have ever seen!
